Inbound Marketing Methodology

It makes it easy for prospects to find your content

It’s not about forcing your product or service on prospects; it’s about making it easier for them to find your educational digital content when they need it most. It’s about educating and equipping people to make informed decisions based on educational content that differentiates your business. That’s why the smartest and best prospects choose you.

It makes it easy for prospects to find your content

It’s not about forcing your product or service on prospects; it’s about making it easier for them to find your educational digital content when they need it most. It’s about educating and equipping people to make informed decisions based on educational content that differentiates your business. That’s why the smartest and best prospects choose you.

It is optimized for your ideal buyer

The Inbound Marketing Methodology does this by using a calculated mix of website optimization, content creation, search engine optimization SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects view your business as the leader and one that establishes trust in your ability to address their needs.

inbound marketing optimized for ideal buyer

It is optimized for your ideal buyer

The Inbound Marketing Methodology does this by using a calculated mix of website optimization, content creation, search engine optimization SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects view your business as the leader and one that establishes trust in your ability to address their needs.

Brian Halligan - CEO of Hubspot

"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."

― Brian Halligan, CEO & Co-Founder, HubSpot

Rand Fish - Founder of Moz

“Tell a story. Make it true. Make it compelling. And make it relevant.”

― Rand Fishkin, Founder of Moz

Mike Volpe - CMO at Cybereason

“Don’t interrupt what your buyers want to consume – BE what they want to consume.”

― Mike Volpe, CMO at Cybereason

“People don't buy what you do, they buy why you do it.”

― Simon Sinek, Author & Optimist

"Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, 'Wouldn't you like to have that?' Why not use the same common sense when fishing for people?"

- Dale Carnegie, Best Selling Author

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."

― Guy Kawasaki, Chief Evangelist, Canva

Buyer Personas and Buyer Journeys

Buyer personas are fictional profiles of your ideal customers and a buyer journey is the course they take to become your customer. They help us understand the behaviors, interests, and pain points of your audience on a deeper level to align your content and strategies with them.

Inbound Marketing Optimized Website

An Inbound Marketing website is designed with lead generation/conversion, content creation, personalization, and user experience in mind. It’s built on a Content Management System, making it easy to maintain, update, measure, and improve; an essential practice for inbound marketers. We create something we call a “Website Purpose Map” that traces the buyer’s information consumption path through each page on your website and each stage in their journey for information.

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Content Marketing

Content is the voice of your brand and the heart of inbound marketing. It is the fuel for everything we strive to achieve and depending on your audience and goals it most likely will include blog articles, eBooks, videos, webinars, surveys, and more.

Detailed Analytics

Tracking your website performance is the first step to continuously improving it. Using HubSpot, Google Analytics, Google Search Console, Wistia, SEO, and a variety of other tools, we will track and measure the performance of your inbound marketing through metrics like website traffic, conversion rates, click-through rates, on-screen time, and more.