A buyer persona is more than a one-dimensional profile of the people you need to influence or a map of their journey. Actionable buyer personas reveal insights about your prospects' decision process — the specific attitudes, concerns and criteria that drive them to choose you, your competitor or the status quo.
When you have insights into what your buyers think about doing business with you, including verbatim quotes from people who have recently made the decision to solve a similar problem, you have the knowledge you need to make your marketing and sales more efficient. Buyer personas help you improve your positioning and messaging for your content marketing and sales enablement approach, so they align with your customer’s expectations.
Let us help you create buyer personas that ensure your content and campaigns power your marketing and sales goals
The more you understand your buyer, the better prepared you are to provide valuable content for their research. Your business must understand who the personas are, what job functions they perform, where they spend their time online, their professional priorities and what decision criteria they use.
We practice the methodology developed by the Buyer Persona Institute.
Our team develop buyer personas and define the buyer's journey through our Buyer Persona Development Process. We practice the Buyer Persona Institute’s 5 Rings of Buying Insight™ and has proved valuable in informing the Inbound Marketing content strategies. It allows us to become educated about your buyer, the essential elements of your business and end-market.
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Ask us about our unique approach that creates a full-funnel "inbound" engagement model for your business that attracts and converts digitally engaged prospects.
