There are many opinions about how to develop the perfect marketing strategy, backed by complex formulations, algorithms, and more technology than a non-technical business professional ever wants to look at. Fortunately, ...
Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads, and nurturing them until they request a discussion with a ...
In a recent survey, marketing executives reported spending as much as one-fifth of their marketing budget on social channels, and they anticipate increasing spend on these ...
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Any content marketing plan requires many elements to be effective at attracting prospects, converting them into leads and nurturing them until they request a discussion with a ...
The prospect of quick and easy returns can be a real temptation in the marketing world. Everyone wants to run the campaign that immediately brings in leads and gives the company's ...
If content is king, video content is the emperor. Last year, video was the number 1 form of media used in content strategy, leaving blogs and info-graphics far behind. The power ...
In the 21st century, content marketing is the central part of any digital promotional effort. What is behind the concept? The power of words is hard to underestimate. Especially ...
Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most misunderstood. So, let’s start by clearing this up. Content ...
What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ...
For business owners operating in this digital age, lead generation is a vital component to achieving sustainable success. Just as blood must continually circulate throughout the ...
It is springtime here in New England! Trees are sprouting new leaves; tulips and daffodils are blooming, and the no-longer dormant grass is green again after a long winter. ...
In our previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. ...
The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you ...
The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of ...
As a CEO, you have a lot of responsibilities and power. While the concept of blogging might have passed your mind a few times, it probably wasn't something you would have ...
There is a maxim in startup culture that is attributed to Uri Levin, founder of Waze. It says that you should, "fall in love with the problem, not the solution, and the rest will ...
Many of you know that I have a high-tech background and there are few industries that are more high-tech than semiconductors. I worked in the semiconductor space through the mid ...
Content is king. It’s a phrase that has become an overused and often misunderstood cliché in the world of inbound marketing. In a desperate rush to make an impact on the Web, many ...
One of the biggest issues with business websites is the lack of opportunities for visitors to convert into leads and become part of your email nurturing program. How many websites ...
I like to think about Inbound Marketing as a process to attract the best prospects to your business using digital marketing methods and Content Marketing as the fuel that drives ...
If your B2B marketing efforts have been faltering lately, ask yourself whether your marketing content has grown a bit thin, anemic, irrelevant or scarce. Any or all of these flaws ...
Effective inbound marketing encompasses content strategies, social media, website, SEO strategies and more. If you run a B2B business, you need an effective inbound marketing ...
I just returned from a week long fly fishing trip to Bozman Montana with one of my sons. As the vacation was ending and real life began to set in I was struck by the similarities ...
What is the best B2B content for tech buyers? Marketing professionals are constantly working to develop content to support the sales process and attract the best visitors to their ...
We've all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your browas ...
Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is "NO", then you will be surprised that 50% ...
Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper, who came up with the original concept of personas back ...
CEOs continually review the effectiveness of each phase of their business. Analysis of marketing programs is no different and in many cases they get more scrutiny. Companies have ...