Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. These outbound strategies often don’t ...
What’s the most important thing for a modern business? Many will automatically refer to profit as the single biggest driver of success. However, business leaders who put ...
Are you familiar with the concept of a buyer persona? You may have heard or seen the term used in various marketing articles, webinars, and conference talks. If you’re not really ...
What is Buyer Persona and Why Should You Care?
How to Create a B2B Lead Generation Strategy that Wins Every Time
The Secret to Sending Effective Emails That Won’t Be Ignored
Finding The Ideal Buyer: The Importance of Establishing a Buyer Persona
How to Master Buyer Persona Development in 5 Simple Steps
How Audience Profiling & Segmentation Drive Customer Success and Take Your Brand to New Heights
Wouldn’t it be great if your company had intimate knowledge of its ideal buyer? You would know how this person thinks, behaves, and shops so you can market to him or her ...
It's become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn't enough just to market the perfect products and services to ...
A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over ...
Have you ever wondered who first used the phrase “buyer persona”? Credit goes to well-known software designer Alan Cooper, who came up with the original concept of personas back ...